The Challenge
Global brands often ship one creative set worldwide. Cultural cues, modesty norms, and visual preferences vary by region, so generic imagery underperforms - lower CTR, weaker ROAS, and slower sell-through. Producing localized shoots for every market is costly and complex, and keeping art direction consistent across regions, channels, and updates is hard. Teams need a fast, controllable way to localize styling while preserving the exact garment and brand standards.