The Challenge
Most catalogs rely on one model archetype, leaving shoppers to guess how a garment will drape on their body type or match their skin tone. Producing inclusive visuals through traditional photoshoots is slow, costly, and hard to replicate across regions, sizes, and channels. The result is lower PDP engagement, higher size-related returns, and visuals that miss local styling and modesty expectations - especially during rapid product drops and seasonal campaigns.