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Colorway Expansion from One Master Shot

Use a single approved master flat-lay to create on-model images for every color variant of the garment.

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The Challenge

Launching every color variant with full on-model imagery is slow and expensive. Each recolor typically needs its own sample, studio slot, model, and post-production - introducing delays, inconsistent lighting/art direction across colors, and frequent backlog for long-tail shades.

Our Approach

From a single approved master flat-lay, Shuru creates production-ready on-model visuals for every color variant - accurate to fabric, print, and brand guidelines.

Industries Impacted

E-commerce
Fashion
Retail & E-commerce
ai-fashion-try-on

Related Solutions

AI Fashion Try-On & Model Generator

Convert flat-lay garment images into virtual try-ons

Business Impact

  • Faster time-to-live for variants: Launch full color ranges in days - not weeks - without additional photoshoots.

  • Lower content cost per SKU: Replace studio reshoots with automated recolor + on-model generation while maintaining brand quality.

  • Higher PDP conversion: Complete, consistent image sets across all colorways boost engagement, ATC, and purchase confidence.

  • Fewer color-related returns: Calibrated color rendering reduces “looked different in person” returns and exchange churn.

  • Seasonal & regional agility: Spin up capsule palettes and localized assortments quickly, keeping visuals consistent across channels.

  • Scale with control: Centralized guardrails and audit trails ensure compliance and brand integrity as catalogs grow.

Accelerate your roadmap

Partner with us to design, prototype, and deploy.

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