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Lighting & Color Normalization with AI Product Photography

Ensure every SKU looks consistent across shots with AI product photography. Our lighting & color normalization corrects white balance, exposure, and tint, then aligns images to brand color references and marketplace standards. The result is true-to-color, studio-quality visuals that boost e-commerce marketing performance and reduce color-related returns - without manual retouching sprints.

Lighting & Color Normalization with AI Product Photography placeholder image

The Challenge

Vendor images often vary in white balance, exposure, and tint, leading to color shifts that break consistency across PDPs and ads. Without lighting & color normalization aligned to brand color references, the same SKU can look different across shots - hurting trust, triggering color-related returns, and risking marketplace rejections. Manual retouching is slow, expensive, and hard to scale for large catalogs.

Our Approach

Shuru’s AI Product Photography Agentic System applies scene-aware white balance and exposure correction, neutralizes tint, and matches hues to brand color references with tight color fidelity targets. A quality evaluator checks the thresholds, skin/fabric realism, and channel ratios; policy packs ensure marketplace-ready images. Batch presets and APIs export WebP/AVIF/JPEG in the right sizes for PDP, PLP, ads, and social - ready for virtual photoshoots and automated catalog publishing.

Industries Impacted

E-commerce
Fashion
Marketplaces & Aggregators
Retail & E-commerce
AI Product Photography Agentic System

Related Solutions

AI Product Photography Agentic System

AI-generated studio-quality product photos

Business Impact

  • Fewer color-related returns with consistent, true-to-spec color fidelity.

  • Higher CTR & conversion from clean, well-balanced, marketplace-ready images.

  • Lower retouching costs by automating white balance and exposure correction.

  • Faster time-to-publish via batch presets and API-driven catalog automation.

  • Consistent brand look across PDP, PLP, ads, and regional storefronts.

  • Better marketplace acceptance rates by meeting color and ratio policies.

Accelerate your roadmap

Partner with us to design, prototype, and deploy.

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