Not every idea deserves the same attention. When you’ve got more concepts than you can realistically run, you need a way to figure out which ones will have the biggest impact. Prioritization helps you pick winners based on clear criteria rather than guesswork.
In many teams, idea selection comes down to gut instinct or whoever speaks the loudest. That often means good ideas slip through the cracks, while weaker ones make it to execution. The result is wasted effort and uneven outcomes. When a lot of data and content is being generated everyday, it is difficult to decide which idea is more impactful.
Each idea gets measured against factors like audience relevance, timeliness, uniqueness, and even SEO potential. Then these scores can be used to show which ones deserve focus. This makes it easier to move forward with confidence, knowing you’re backing ideas that stand the best chance of delivering results. You can define your factors which should determine the impact of the content.
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